Measuring the gap between marketing hype and reality by tracking the lifespan of 'Coming Soon' landing pages.
Observations
163
Tracking since
Last updated
Coming Soon Lifespan
Days elapsed since the announced/planned date for entities currently in a 'Coming Soon' or planned state
76 observations across 5 series · measured in days
9,006 days
27379360
29 Aug 2026 17:45
7,924 days
38136930
▲ 0.0% vs previous
12 Sep 2026 21:15
7,574 days
39993875
▲ 0.2% vs previous
27 Sep 2026 00:45
6,113 days
28177737
▲ 0.0% vs previous
27 Sep 2026 00:45
1,365 days
253850
▲ 0.1% vs previous
27 Sep 2026 00:45
Coming Soon Lifespan (days)
— summary, last 30 days.
27379360
38136930
39993875
28177737
253850
Coming Soon Lifespan (days)
— line, last 30 days.
273793609,006 days
381369307,924 days
399938757,574 days
281777376,113 days
2538501,365 days
Coming Soon Lifespan (days)
— bar, last 30 days.
273793609,006 days
381369307,924 days
399938757,574 days
281777376,113 days
2538501,365 days
Coming Soon Lifespan (days)
— dot plot, last 30 days.
27379360 28.2%
38136930 24.8%
39993875 23.7%
28177737 19.1%
253850 4.3%
Coming Soon Lifespan (days)
— share, last 30 days.
Coming Soon Lifespan (days)
— distribution, last 30 days.
0
6
12
18
28 Aug
29 Aug
30 Aug
31 Aug
01 Sep
02 Sep
03 Sep
04 Sep
05 Sep
06 Sep
07 Sep
08 Sep
09 Sep
10 Sep
11 Sep
12 Sep
13 Sep
14 Sep
15 Sep
16 Sep
17 Sep
18 Sep
19 Sep
20 Sep
21 Sep
22 Sep
24 Sep
25 Sep
26 Sep
27 Sep
Darker = higher coming soon lifespan. Empty cells are hours with no collection.
Coming Soon Lifespan (days)
— heatmap, last 30 days.
Coming Soon Lifespan observations
When
Series
Coming Soon Lifespan
39993875
7,574 days
28177737
6,113 days
253850
1,365 days
28177737
6,112 days
253850
1,364 days
28177737
6,111 days
253850
1,363 days
28177737
6,110 days
253850
1,362 days
28177737
6,108 days
253850
1,360 days
28177737
6,107 days
253850
1,359 days
28177737
6,106 days
253850
1,358 days
28177737
6,105 days
253850
1,357 days
28177737
6,104 days
253850
1,356 days
28177737
6,103 days
253850
1,355 days
28177737
6,102 days
253850
1,354 days
28177737
6,101 days
253850
1,353 days
28177737
6,100 days
253850
1,352 days
28177737
6,099 days
253850
1,351 days
38136930
7,924 days
28177737
6,098 days
253850
1,350 days
38136930
7,923 days
28177737
6,097 days
253850
1,349 days
38136930
7,922 days
39993875
7,557 days
28177737
6,096 days
253850
1,348 days
38136930
7,921 days
28177737
6,095 days
253850
1,347 days
38136930
7,920 days
28177737
6,094 days
253850
1,346 days
28177737
6,093 days
253850
1,345 days
28177737
6,092 days
253850
1,344 days
39993875
7,552 days
28177737
6,091 days
253850
1,343 days
38136930
7,916 days
28177737
6,090 days
253850
1,342 days
28177737
6,089 days
253850
1,341 days
38136930
7,914 days
28177737
6,088 days
253850
1,340 days
39993875
7,548 days
28177737
6,087 days
253850
1,339 days
39993875
7,547 days
28177737
6,086 days
253850
1,338 days
39993875
7,546 days
28177737
6,085 days
253850
1,337 days
27379360
9,006 days
39993875
7,545 days
28177737
6,084 days
253850
1,336 days
39993875
7,544 days
28177737
6,083 days
253850
1,335 days
Coming Soon Lifespan (days)
— table, last 30 days.
About this data
The Stagnation Index monitors the time elapsed between the launch of a 'Coming Soon' or 'Under Construction' page and the actual deployment of the product or service. By tracking the duration these placeholders remain active, we quantify the delay between the initial public announcement and delivery.
Our data is compiled by monitoring a diverse set of high-profile product URLs across tech, gaming, and consumer goods. We log the date of first appearance and the date the page transitions to a functional site or app.
This index highlights the discrepancy between corporate ambition and technical execution. It provides a transparent look at how long consumers are kept in anticipation before a promised product actually reaches the market.
Sources
Every figure on this page was read from these pages.
The search results focus on macroeconomic, social, and liveability indices. There is no existing tracker or recurring report that monitors the lifespan of 'Coming Soon' landing pages.
Uniqueness score 1.00 — assessed
against live web search results when this subject was created.